“Branding: What’s in a Name?” is the first installment in my Getting It Out There: PR and Social Media for Writers monthly series. It’s a step-by-step guide to the most important aspect of your author-audience relationship—letting the public know quickly and consistently who you are and what you offer. From taglines to logos to websites . . . It’s all about YOU! Don’t ever underestimate the power of that first, lasting impression. When to start? Now, even before you have a product. Just for print authors? Guess again. Branding is hugely vital in the ever-growing self-publishing market to make you stand out as unique.
Read more about “Branding: What’s in a Name?” here.
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To read about my personal branding adventure, stop over at The Yellow Brick Road at Wise Words Publishing's Blog, where you can follow my journey each month along the winding, sometimes rocky path of my topics. There’s also a fun quiz to see how well the entertainment industry has done in branding their celebrities and products. As an added bonus, once you’ve purchased any Getting It Out There installment, you’ll have a password to join me on an interactive bulletin board where we’ll discuss writing in general and social media and promotion in particular. You’ll have the opportunity to ask questions and toot your own PR horn on the Yellow Brick Road Forum. I’ll be waiting for you on that golden path to success.
Over the weekend, I got a chance to see my process in progress when my critique group got together to help new Tell-Tale Publishing historical paranormal author Victoria Craven develop her author brand. What fun! And if I do say so myself, the result was fabulous!
If you’ve read “Branding: What’s in a Name?,” please leave your comments below.
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