When we were looking for ways to promote GETTING IT OUT THERE: PR and Social Media for Writers on a time and money short leash, we looked outside the normal box of blog tours and advertising. Where do you go to reach out to a wide, open-minded audience that’s always on the run in a new and exciting way? Maybe be speaking up as well as just showing up, by giving them something to listen to while they’re multitasking.
Blogtalkradio.com offers tons of forums to do just that. It’s divided into diverse categories such as sports, celebrities, politics, and, most important for us, books. There are hundreds of shows already listed that you can approach for audio exposure or, as in Tell-Tale Publishing’s case, you can create your own platform.
With just a slight nudge from an author getting ready to launch her first non-fiction book, Tell-Tale established their own show. It’s easy. It’s free. It gets you out there. For my maiden journey last night, there was a call in number (free!) and I was put in queue while Elizabeth Fortin, my Tell-Tale editor and hostess of the "What’s It All About" forum did the introductions. Then, I was live. A truly painless process that was over before I was ready for it to end. And, if I don’t say so myself, sounded pretty darn good. Take a listen…
So if you’re looking for ways to expand your reach, think of your other five senses and how they might come into play (I haven’t come up with a viable platform for smell, yet. Maybe a perfume with notes of overheating CPU and musty bookstore…)
What do you think? Ready to go audibly audio?